This white paper is a primer that explains exactly what podcasting is and how it can be used as an effective pharma communications tool. Podcasting for the Pharmaceutical and Biotech Industries also offers best practices guidelines for the creation and use of this new medium and links to healthcare industry websites that already deliver practitioner and consumer information via podcast.

Pharmaceutical & Biotech companies face challenges communicating with internal audiences, such as sales forces, researchers and clinicians, and external audiences, including physicians, KOLs and consumers. This white paper provides insight into how companies are using online events to achieve communication goals, and includes cost and benefit comparisons of web-based vs. face-to-face meetings for Direct-to-Physician Marketing, Sales Force Training, CME and Clinical Trials.

Managed Care On-Line (MCOL) delivers daily managed care & health management business information via a package of valuable e-newsletters and a subscriber-only web site.

MCOL's e-newsletters include managed care and health management career info, conference listings, factoids, monthly news summaries, how-to abstracts and the HealthExecWire. Your subscription also includes access to the subscriber-only web site, with a wide variety of online news, data, and tools.

Visit TradePub.com at eComXpo for FREE! We will be exhibiting at eComXpo, the online virtual trade show for eCommerce Marketers, April 4-6, 2006. eComXpo features all the benefits of a top traditional tradeshow without the cost, travel or hassle associated with traditional events.

Why should you attend?

• Choose from over 20 panel presentations on affiliate, search, and interactive marketing.
• Network with more than 7,000 of your peers via chat or email
• Attend educational presentations by top industry experts such as Anne Holland, Linda Woods, Bruce Clay, Declan Dunn, and more
• Visit more than 175 booths in the virtual exhibit hall,
• The more you participate, the more chances you have to win great prizes such as iPods, flat-screen TVs, Caribbean vacations, and more
• Receive all the benefits of a top trade show for free, without leaving your home or office

Medical Laboratory Observer promotes excellence in clinical laboratories through monthly CE courses, peer-reviewed articles, and new product reviews. MLO's editorial content draws a readership focused on lab issues - from clinical news to lab safety, legislation, continuing education, liability, and professional development.

Health Management Technology covers healthcare IT news, trends, and products for C-level executives, IT directors, and clinical managers in hospitals, clinics, and payor organizations. An annual Resource Guide and integrated website make HMT a comprehensive and authoritative source for information systems solutions.

Overcoming Electronic Communication Challenges: California Department of Health Services Email Encryption Project
View this free webcast to find out how the California Department of Health Services (CA DHS) and other state and private healthcare organizations are overcoming the electronic communication challenges that the unique regulatory and operating environment of healthcare imposes.

Matthew Bowley, Mail and Messaging Architect at Pacific Solutions Group, discusses:

• What drove CA DHS, and is driving other healthcare organizations, to implement a secure messaging infrastructure
• What does this mean to other government agencies and vendors that work with CA DHS
• Why CA DHS settled on the Voltage/Proofpoint solution

CAP Today, the College of American Pathologists' monthly news magazine, covers business and medical news in the clinical laboratory. Regular items include feature articles, concise news items, columns, CPT coding questions, and scientific abstracts.

FierceMarkets offers free, easy-to-read, email newsletters that deliver must-read news for a range of industries. Find your match below!

BIOTECH:
FierceBiotech: News for senior executives in the biotech industry.

FINANCE:
FierceFinance brings the inside scoop on banking and asset management to Investment-bankers, VCs, and fund managers.

HEALTHCARE:
FierceHealthcare covers daily healthcare IT developments and news for senior industry executives.

IT / TELECOM & WIRELESS / COMPUTERS / INTERNET:
FierceCIO covers IT news, tips, and trends in IT management for CIOs & CTOs.

FierceDeveloper brings wireless development news to leaders in the wireless development community.

FierceEnterprise brings CRM, enterprise software, and knowledge management news to senior IT executives every business day.

FierceVoIP is a twice-weekly email service that brings must-read VoIP news to senior executives in the Voice over IP and IP telephony industry.

FierceWiFi brings weekly news and developments in WiFi, WiMax and other broadband technologies to executives in the WiFi industry.

IT-Wireless covers the latest mobile enterprise trends, tips, and case studies for enterprise IT managers.

FierceWireless is the definitive Wireless news monitor for senior industry executives, covering new technologies and developments in the wireless industry.

MULTIMEDIA:
FierceIPTV brings must-read IPTV news and developments to senior communication industry executives. In one quick email per day, FierceIPTV will keep you up to speed on new technologies and developments in the field of IP Television.

Inside R&D presents intelligence on the most promising R&D projects and the companies and individuals to watch. You'll learn about special opportunities in licensing, technology transfer, and business partnering across a broad range of industries and disciplines.

Frost & Sullivans' Technical Insights track developments in public and private laboratories to discover the latest technological breakthroughs, and Trends, Forecasts and Analyses provides a broader perspective on issues of vital interest to the R&D community every week.

Woman Dentist Journal features issues that mean the most to the fastest-growing audience of the dental profession today: women dentists. (Who knew?)

Topics covered in Woman Dentist Journal include clinical dentistry, scientific abstracts, practice management, and lifestyle issues. Woman Dentist Journal is the official magazine of the American Association of Women Dentists.

Published 12 times a year, PharmaVOICE is designed to deliver the views, opinions, and insights of the executives who shape the direction of the dynamic life-sciences industry.

PharmaVOICE provides perspectives from compelling personalities in diverse industry sectors on the business challenges, trends, and topics in the life sciences.

Your subscription to PharmaVOICE will also include its supporting sector-specific VIEW publications.

Healthcare Building Ideas focuses specifically on the design, construction, renovation/addition and facilities operation of the healthcare industry ? from large hospitals and medical office buildings to outpatient or specialty care facilities.

Healthcare execs, architects, facility managers, and contractors responsible for the design, construction and operation of such facilities will find industry news, product reviews, project profiles, and more in every issue.

The Value of Storage Quality of Service (QoS) Technology for Your Business

Does your storage performance degrade after adding new applications? With Pillar's system-wide Quality of Service software and predictive modeling, you can run multiple applications and actively select performance.

In this whitepaper, you will learn how to increase storage utilization, consolidate storage islands, reduce license fees, and reduced management cost. Pillar Axiom storage system supports multiple applications on a single platform. Pillar's system-wide Quality of Service software and predictive modeling allows you to select and insure the priority and performance of each application data set.