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Advertising-Services-News By Industry-News-The Economic Times
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The Economic Times: Latest business, finance, markets, stocks, company news from India.
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Ganguly on strong wicket in ad world after retirement
Sports marketers predict a smart revival in Ganguly’s brand value which had hit a rock bottom the last few years. Commodities barons' sports assets | Brand endorsers
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Marketers see rural crowd lending ears to mobile ads
Marketers are anticipating a receptive audience in rural markets for voice-based advertisements on mobile phones.
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Mudra unveils events unit Celsius
The Mudra Group has launched a new event solutions unit, Celsius, which will focus on providing brand-related event management services.
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Tata Housing ropes in Kapil Dev for 'Raisina Residency'
Real estate firm Tata Housing Development Company on MOnday said it has signed Kapil Dev as its brand ambassador for endorsing its housing project in Haryana.
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Ad agencies cut costs to beat slowdown
Soaring inflation, slowing consumer demand and the US-led global financial meltdown has taken the winds out of many an advertiser’s sail.
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Ad industry likely to be freed from Press Note 1
Mergers and acquisitions (M&As) involving foreign companies in the Indian advertisement industry would soon turn easier.
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RBS to launch ad campaign featuring Tendulkar
Financial services major Royal Bank of Scotland Group is going to launch its first advertising campaign featuring the firm's new global ambassador Sachin Tendulkar.
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Ad spends on a low this festive season
The global economic slowdown has forced ad agencies to tweak their marketing and advertising spends for the festive season.
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DAVP increases advertisement rates by 24 per cent
Newspaper owners throughout the country have reason to rejoice as Directorate of Advertising and Visual Publicity (DAVP) has increased the advertisement rates by 24 per cent across the board.
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Bangalore-based MAA may dilute 24% stake to PE players
The Rs 250-crore integrated communications group MAA Group Holdings plans to tap private equity funding for scaling up the company’s growth plans.
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Global meltdown to impact Indian advertising earnings
What’s worse, experts also point to a shorter festive period this year with key advertisers spending money only during the peak (September-October) festive period.
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Political advertising budget to increase by 25-30%
Amidst all-round slowdown in advertising, big-budget political advertising is set to come to the rescue of the industry.
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ESPN Star lays high ad pitch for T20 Champions
ESS has floated sponsorship slots at rates higher than what Sony Max had charged for IPL in March-April. Commodities barons' sports assets | Brand endorsers
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Amway to foray into category-specific advertising: CEO
Amway India may start advertising for specific categories or even products by 2010, a company official said.
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Detergent ads more effective in Hindi: Indian Americans
MNCs marketing luxury goods abroad should publicise them in English and frame ads for necessities in the local language for greater communicability and reach, according to a new study by two Indian Americans.
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Conversion marketing: New mantra for marketers
Most shoppers are not brand loyal & brand flirting is quite common.
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Posterscope to launch India operations this week
Posterscope, a global out-of-home (OOH) company, is launching its India operations early this week.
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BBDO India ropes in Ajai Jhala as CEO
BBDO India has finally brought aboard its CEO-Ajai Jhala, former Lowe hand, and a well-known personality in the advertising fraternity. He has assumed his new position from September 15 and will relocate from London to Delhi.
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Dias quits JWT to set up own shop
Roughly a month ago, when Brand Equity met JWT India NCD Agnello Dias, he rubbished the rumour that he was contemplating setting up his own shop.
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Middle East investors use sports to build brands
The investments often have more to do with the creation of assets beyond the oil industry and driving tourism. Commodities barons and their sports assets
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Cricket's loss is general channels' gain
Becuase of a change in the international cricket schedule, general entertainment channels (GECs) have been able to secure gain up to Rs 160 crore in advertising money.
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For Binani Cement, Amitabh Bachchan is a big Burden
Binani will soon stop ads featuring Amitabh Bachchan and may not consider renewing the contract amid the MNS-Bachchan feud. In Pics: Big B I New brand icons
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Tough times ahead for Net & SMS advertisers
The new national consumer policy would make it mandatory for product advertisers to get their products registered with the government before advertising them through internet and SMS.
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BCCI's cash cow: Get ready to don IPL caps, T-shirts
Having mopped up Rs 350 cr from the inaugural IPL, BCCI is further monetising the league and plans to license out IPL brand for T-shirts, jerseys. New brand endorsers
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Tips to maximise efficiency of marketing spend
Marketing budgets-often among the early casualties of a recession-are declining faster than at any time since September 11, 2001.
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